Selected work · 2015 — 2026

Case studies in fintech, mobile & growth.

Every project below is a product story — the problem, the decisions and the outcome — not a UI gallery.

Fishka · Loyalty ecosystem

Making a multi-partner loyalty program feel like one simple idea.

Product architecture · IA · Mental model · Personalisation

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Fishka app — two current screens and one new redesign directionFishka app — two current screens and one new redesign directionFishka app — two current screens and one new redesign direction

DUOMO · Freelance product design

Increasing adoption and repeat usage of Prayer Requests.

Product audit · Problem framing · Design concepts · Experiment plan

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DUOMO app screensDUOMO app screensDUOMO app screens

Raiffeisen Bank Ukraine

Increasing card selection conversion in mobile banking onboarding.

Fintech · Mobile · Conversion · Product decision

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Raiffeisen onboarding — Choose card step with Fishka card details

Raiffeisen · P2P transfers

From a 24-second banking transfer to 4–5 seconds.

Benchmarking · Interviews · Journey mapping · Co-design · Usability testing

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Raiffeisen C2C — Transfer Money mobile UI

Raiffeisen · Internal web application

When automated onboarding isn't enough.

KYC · Video verification · Operator workspace · Service design

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Raiffeisen · Analytics & data visualization

From manual monitoring to operational intelligence.

Operator & team-lead analytics · Data viz · Research · Prototyping

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FEDORIV GROUP · Product design

Turning a group of businesses into one navigable ecosystem.

IA · UX/UI · Content structure · Motion

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FEDORIV GROUP website — creative ecosystem homepage

UPG · UX audit & research

Turning a fragmented fuel-station experience into a clearer digital ecosystem.

Cross-channel UX audit · Deep research · Benchmarking · Segmentation · Prioritised roadmap

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UPG app current-state screenshotsUPG app current-state screenshotsUPG app current-state screenshots

Lux Express · Product strategy & UX audit

From a fragmented ticket flow to a connected travel companion.

Discovery workshop · 22-point UX & conversion audit · Mobile product concept · Analytics framework

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Lux Express ticket search results with departure cards and filters

Foxtrot · E-commerce & growth design

Redesigning a high-traffic e-commerce experience around real shopping behavior.

Analytics · UX audit · Usability testing with 30 users · CRO · Product hypotheses

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Foxtrot homepage — Apple iPhone XR promotion and popular brands

More work

Smaller projects & experiments.

Raiffeisen · Premium segment

Designing a premium banking experience for private clients.

Segmentation · Brand · Personal manager · Mobile

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Bumpy · Dating app

Auditing onboarding, chat and growth flows for a dating app.

Social product · UX audit · Analytics · Growth

Chat funnel · +14%
🎧 Voice notes

Design Systems

Building scalable components and cleaner design workflows.

Figma · Components · Auto Layout · Design Ops

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